Sooo....something exciting just happened in the music, film, and hosiery world. OK Go are well-known for their spectacular single-take music videos that push the boundaries of not only originality but also, we might add, possibility. Today OK Go released their new video 'I Won't Let You Down' and it doesn't disappoint. Featuring colourful umbrellas, the kind of mass co-ordination that would make North Korea tremble at the knees, and some stunning socks (or should we say SOXKS!), this music video is up there with the band's very best.
Needless to say, here at SOXKS we're honoured, delighted, and very flattered that OK Go chose to wear our socks designs for this video. In fact we found it so hard to focus on anything except the SOXKS and those dancing feet that we had to watch it five times in quick succession. If you haven't seen it yet, then wait, wait ,wait. Hold on for a second. Sit down. Are you comfortable? OK Go!